Tag Archives: Latino

Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?

In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino … Continue reading

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A Very Public Tribute to a Pioneering Green Business Couple as They Retire

One of my greatest joys of being a contributor to The Huffington Post is when I can  showcase Latino entrepreneurs to mainstream audiences.  We have some amazing entrepreneurial tales to tell. It’s my joy and privilege to do so! Here … Continue reading

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400 Minority 9th Grade Students, Two Workshops and Gratitude

I had the pleasure recently of leading a pair of workshops for 9th graders, about 90% of them Latinos from San Francisco Bay Area schools. The occasion was the Puente Program Northern California regional conference at the spectacular University of … Continue reading

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A Teaching Moment About the Green Economy

Thanks to my new friend and fellow author, Mariela Dabbah, I have been blessed with the opportunity to contribute to the Huffington Post. I’ll be writing for Latino Voices and relevant content will also crosspost to the Green section. Enjoy … Continue reading

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Immigration or Innovation? What Do We Want Americans to Think about When They Hear ‘Latino’?

This post first appeared at PowerfulLatinas.com today, after my friend Aurelia Flores asked me to write for her August theme of  immigration. While I initially resisted the idea (because I’m helping mainstream America see that Latinos care about so many … Continue reading

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Familia AND a Four Year Degree

This week I had the honor of presenting at National Hispanic University in East San Jose. NHU is hosting their annual Summer Bridge program for Trio students. This term refers to those students who are: from low-income families the first … Continue reading

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Putting the Kids into Military Flight Suits

My week ended with a fantastic experience at a charter school with a great name–the Making Waves Academy. I was invited to present to 70 “wave makers,” – 7th grade students, all Latino and African-American, enrolled in a summer program … Continue reading

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Inspired by My Father I Became an Entrepreneur

I read a story this morning that rounded up the comments of several entrepreneurs who had been directly inspired by their fathers to start their own businesses. To honor my own father, Arturo Tiscareño, and to encourage you to do … Continue reading

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Launch Day at Stanford

It’s been a few days since this baby was debuted at Stanford, at the Second Annual Silicon Valley Latino Leadership Summit. I am still processing the amazing events of the day, the new connections made and the new friends that … Continue reading

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The Two by 2020 Mentoring Challenge

It came to me tonight on an airplane, the answer to the “What can each of us do?” question about improving today’s dismal higher education levels of American Latinos. The need for ALL college-educated Americans to understand the gravity of … Continue reading

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