Monthly Archives: April 2012

Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?

In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino … Continue reading

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Celebrating Latino Environmental Entrepreneurs –Profiles for Earth Day 2012 (part 2 of 3)

Fox New Latino honored three of the “Latinnovators” from Latinnovating as part of their Earth Day celebration. Here is the second in the series I was asked to contribute: Luis Rojas–Leading Public Schools onto Renewable Energy  

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Celebrating Latino Environmental Entrepreneurs –Profiles for Earth Day 2012 (part 1 of 3)

Fox New Latino honored three of the “Latinnovators” from Latinnovating as part of their Earth Day celebration. Here is the first one: Carmen Rad–A Latina Transforms the Wasteful Printing Industry.  

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Celebrating Latino Environmental Entrepreneurs –Earth Day 2012

Fox News Latino asked me to create a series of stories from  Latinnovating for Earth Week 2012. We proudly presented three  inspirational stories from the book of Latinos doing their part to tread more lightly on our planet while building … Continue reading

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