Tag Archives: entrepreneurship

Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?

In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino … Continue reading

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Getting to Hispanicize 2012 to Spotlight Latino Innovators in the Green Economy

Why do I want to go to Miami in April for Hispanicize 2012?  Obviously, to connect with  fellow Latina Mom Bloggers and to bring the stories  of Latino green innovators that I’ve been writing (and presenting to live audiences), to … Continue reading

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A Very Public Tribute to a Pioneering Green Business Couple as They Retire

One of my greatest joys of being a contributor to The Huffington Post is when I can  showcase Latino entrepreneurs to mainstream audiences.  We have some amazing entrepreneurial tales to tell. It’s my joy and privilege to do so! Here … Continue reading

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400 Minority 9th Grade Students, Two Workshops and Gratitude

I had the pleasure recently of leading a pair of workshops for 9th graders, about 90% of them Latinos from San Francisco Bay Area schools. The occasion was the Puente Program Northern California regional conference at the spectacular University of … Continue reading

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Immigration or Innovation? What Do We Want Americans to Think about When They Hear ‘Latino’?

This post first appeared at PowerfulLatinas.com today, after my friend Aurelia Flores asked me to write for her August theme of  immigration. While I initially resisted the idea (because I’m helping mainstream America see that Latinos care about so many … Continue reading

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The Buzz around Latinnovating is Building

I finally had a quiet day to reflect on achieving the milestone of publishing and launching my first book. The members of my publishing team at Thrive Publishing took me out to dinner recently to celebrate. One of them reminded … Continue reading

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Launch Day at Stanford

It’s been a few days since this baby was debuted at Stanford, at the Second Annual Silicon Valley Latino Leadership Summit. I am still processing the amazing events of the day, the new connections made and the new friends that … Continue reading

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First major article in Spanish featuring book and its stars

A few weeks back I received a phone call from Arturo Varela, a journalist from Philadelphia. He was looking to do a feature story profiling Latinos leading green businesses for his paper Al Dia. Imagine his delight when he discovered … Continue reading

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About that distribution quandary

I was asked today by a friend on Facebook “What did you end up deciding on the book distribution quandary?” Here’s the answer, in short form: I said no to the national book distributor that wanted to sign my title. … Continue reading

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The first signed copy of my book goes to

….truck driver Otis who delivered half of my books today to our storage facility. See, we have such tremendous entrepreneurial spirit in this country –you just have to slow down and talk to people to learn that. As he unloaded … Continue reading

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