Tag Archives: green business

She Leads through Sustainable Branding

Last week, I posted a piece at The Huffington Post titled “Sustainability Leadership through Branding: A Woman and a Community of 50,000.”   Due to the constraints of word counts, I had to truncate the piece. Below is the complete article … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?

In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment